Master Dealers
There is one thing that helps make Whalers virtually carefree, but works so well you might take it for granted. That’s Whaler’s extensive network of knowledgeable, helpful dealers, and the Boston Whaler Master Dealer program.
It takes a lot of experience and knowledge to become a Boston Whaler dealer. And it takes a considerable investment of time and energy to become a Boston Whaler Master Dealer or Gold Dealer. This program has been carefully designed to establish uniquely high standards of performance and operating procedures, measuring dealerships against 170 stringent standards in Customer Service & Human Resources, Dealership Operations & Facilities, Sales Process, Service Process and Parts Process. In fact, to become a Master Dealer, they have to score over 96% of all possible points, and at least 90% to achieve the Gold Level.
That’s another reason why, at Whaler, our dealers are as dependable as our boats. And that’s really saying something.